When you hear the term “rapid prototyping,” what’s the first thing that comes to mind? For most of us who work with digital products, we tend to think of wireframes […]
How Compare and Contrast Decisions Lead to Better Product Outcomes
This past week I was in London speaking at Mind the Product. As usual, the Mind the Product team hosted a phenomenal event. You can watch the video here: Full […]
Why Drawing Maps Sharpens Your Thinking
“Could it have been the drawing of maps that boosted our ancestors beyond the threshold which the other apes just failed to cross?” – Richard Dawkins Have you ever wondered […]
Why You Aren’t Learning As Much As You Could From Your Experiments
I love that A/B testing has become so popular. It’s an important tool in our toolbox. But it frustrates me that we use it so poorly. Most teams make one […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. […]
What Product Assumptions Are You Making?
When a team sets out to develop a product, they generate a series of hypotheses. In my experience, good teams are explicit about these hypotheses and test them before they […]
