Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group, a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). The team shares how they defined a new […]
Opportunity Mapping: An Essential Skill for Driving Product Outcomes
The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of thinking.” John Dewey, How We Think “Structure […]
Product in Practice: How One Product Manager Innovates in Big Companies
One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. To kick off the series, we interviewed Rachel Allen, Director of Product at Omnitracs. I met Rachel when she was […]
Adopting a Continuous Discovery Mindset Across the Organization
I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people working at companies who are starting to adopt continuous discovery practices (in other words, many of you). The first course focuses on teaching practitioners how […]
Prioritize Opportunities, Not Solutions
I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely. Our job is not to prioritize solutions. A product […]
The Results Are In! Feedback from the First Continuous Interviewing Cohort
Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork if you’re a fan of the Oxford comma or em dash. If you’ve been reading Product Talk for a few months, you probably remember that […]
This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits
I love working as a discovery coach. I work with dozens of teams at several companies spanning many industries. I coach each team—a product manager, a design lead, and a tech lead—for three months, working with them virtually week over week. During that time, we focus on developing their research skills (e.g. conducting customer interviews, […]
3 Best Practices for Adopting Continuous Product Discovery
It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the industry books, they attend the popular product conferences, and they follow all the leading blogs. They’ve got this. And they aren’t wrong. Most product teams […]
