What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an […]
Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market
Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels […]
Opportunity Mapping: An Essential Skill for Driving Product Outcomes
The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. […]
Product in Practice: How One Product Manager Innovates in Big Companies
One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile […]
Adopting a Continuous Discovery Mindset Across the Organization
I teach two courses at Northwestern University. I want to share a little bit more about the work that I am doing there as I think it’s relevant for people […]
Prioritize Opportunities, Not Solutions
I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business […]
The Results Are In! Feedback from the First Continuous Interviewing Cohort
Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork […]
This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits
I love working as a discovery coach. I work with dozens of teams at several companies spanning many industries. I coach each team—a product manager, a design lead, and a […]
