A quick note before we start: If you are interested in investing in your customer interview skills, please check out this short, practice-based course. I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” That […]
Don’t Rely On Confidence Alone
You find yourself in a conference room with your product team. The white board is covered with sketches. You have an idea that everyone is excited about. You mapped it out. You have a plan. Your engineering team is anxious to get started. This is what makes building products fun – the appeal of the […]
How to Estimate the Expected Impact of a Product Change
Your design team is excited about a new signup process. They are convinced it will increase registrations. Your sales team keeps asking for the same feature over and over again. They think it’s responsible for lost sales since your biggest competitor features it prominently. Your product manager wants to increase the rate at which you […]
You Only Prefer It That Way Because It’s Familiar
This post is part of a series about making better product decisions. Tell me how many times you’ve experienced the following: You’ve just introduced a new concept design – maybe it’s a new way of doing an old feature or maybe it’s a whole new metaphor for your current product. Small or large, it doesn’t matter. […]
