Are you a product leader, a user experience advocate, or a startup founder who wants to build great Internet products?
Do you have questions about how to:
- Better understand your users or customers so that you can deliver an irresistible product?
- Integrate experiments into your product development process so that you can be confident that every line of code matters?
- Make data-informed product decisions that drive both business and customer success?
You’ve come to the right place.
I believe the internet industry is going through a mindset shift. Instead of assuming we have all the right answers, we are starting to acknowledge that building products is hard. We are accepting the reality that our ideas are going to fail more often than they are going to succeed.
Rather than waiting to find out which ideas are which after engineers build them, smart product teams are starting to integrate experimentation into their product discovery process. They are asking themselves, how can we test this idea before we invest in it?
Our methods are quickly evolving to address this shift. Many companies are adopting A/B testing, conducting customer development interviews, and integrating cohort analytics to support better product decisions
But how are you supposed to learn these new methods? If you are like most product leaders, you’ve got a full plate already. You are:
- Scrambling to stay ahead of engineering.
- Fighting fires from the moment you wake up until you call it a day (often right as you head off to bed).
- Managing a full calendar with little time to catch up let alone invest in your own learning and development.
That’s why at Product Talk, I focus on content that is easy to digest and immediately actionable. My goal is to give you tactics and techniques that you can read (or watch) in just a few minutes and apply it to your own work the very same day.
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About Teresa Torres
Product Talk is written by Teresa Torres. Teresa is a product discovery coach who helps teams adopt user-centered, hypothesis-driven product development practices. She works with companies of all sizes on integrating user research, experimentation, and the right analytics into the product development process resulting in better product decisions. Recent clients include Allstate, Capital One, The Guardian, and Snagajob.
Before becoming a coach, Teresa spent the majority of her career leading product and design teams at early-stage internet companies. Most recently, Teresa was VP of Products at AfterCollege, an Internet startup that helps college students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles at Become.com and HighWire Press.
Teresa has a BS in Symbolic Systems from Stanford University and an MS in Learning and Organizational Change from Northwestern University.