“Startups don’t die when they run out of money, they die when their founders let go. I ultimately stepped away from Sonar when I came to the conclusion that, despite all that we had invested, everyone stood a better chance starting anew. It’s difficult to accept, but sometimes you have to concede a battle to win the war.”- Brett Martin
Read the whole article here.
Wow, this resonated with me so much. I had to share it and I couldn’t quite capture it in a tweet. I resigned as CEO of Affinity Circles when i realized that none of us were happy anymore. The fight had gone on for too long. We were all better off doing something else.
It still brings tears to my eyes thinking about that decision, that team, and the commitment we had until the very end.
The good news is, every single member of that team has gone on to bigger and better things at SmugMug, at Google, at Xola, at Pelican., and one even started her own company, Pinkoi. Jason, Ping, Andrew, Mai, Adam, and Karen, thanks for sticking with me until the very end. It still means a lot to me.
Startups are hard. Knowing when to quit is even harder.