There is no single right way to do continuous discovery. I can’t emphasize this enough. Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. In that post, she wrote: Opportunities are written as first-person statements like “I wish…” or “I need…” This […]
Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)
Just like many aspects of continuous discovery, there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. And Hope continues to refine and adapt the tree to help product teams get the most out of it. […]
Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market
Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group, a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). The team shares how they defined a new […]
Opportunity Mapping: An Essential Skill for Driving Product Outcomes
The following is an excerpt from my upcoming book, Continuous Discovery Habits. It’s the opening to my chapter on Opportunity Mapping. Read to the end for an exciting new announcement. “To maintain the state of doubt and to carry on systematic and protracted inquiry—these are the essentials of thinking.” John Dewey, How We Think “Structure […]
Product in Practice: Getting Started with Opportunity Solution Trees at SuperAwesome
Hi there, Product Talk readers! It’s me, Melissa. I’m Teresa’s blog editor. I mostly work behind the scenes here, polishing and proofreading posts prior to publication. But every once in a while, I’ll contribute a post like this one. Here at Product Talk, we’re excited about showcasing what good product management looks like. That’s why […]
Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In
Last month, I spoke at Mind the Product San Francisco. The following transcript is how the speech was written and does not match the talk exactly. — I want you to take a minute—think back to elementary school when you were learning multiplication tables. Don’t worry; I’m not going to make you do any math. […]
Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try
Two and a half years ago, I introduced the opportunity solution tree. It’s been a blast seeing product people put it into practice. Today, I’m excited to share Hope Gurion’s thoughts on using opportunity solution trees. Like a true Agilist, she hasn’t just adopted the tool, but has iterated on it to better suit her […]
Prioritize Opportunities, Not Solutions
I cringe every time I see product teams use a spreadsheet to rank the ideas in their backlog based on some made-up math formula usually consisting of things like business value, user value, and technical difficulty. While this exercise is pervasive, it misses the point entirely. Our job is not to prioritize solutions. A product […]
