The product trio leads discovery. But this doesn’t mean that other teams aren’t involved. Being thoughtful about product discovery means staying on good terms with others throughout your company. You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely […]
Ask Teresa: What Are the Best Customer Interview Questions?
We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. Find all the posts in this series here. If you’re serious about continuous discovery, one of the most important steps you can take is committing to […]
Ask Teresa: How Do You Select Customers for Customer Interviews?
Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you can find them here. Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe […]
Why Product Trios Should Interview Customers Together
The following is an excerpt from my upcoming book, Continuous Discovery Habits. I’d love your feedback in the comments. After reading, are you ready to interview as a trio? Still have doubts? Please let me know your thoughts. Product research needs to be timely, actionable, and believable for a product team to act upon it. […]
The Results Are In! Feedback from the First Continuous Interviewing Cohort
Hi there, Product Talk readers! I’m Melissa Suzuno. I’ve been helping Teresa with Product Talk content behind the scenes for the past few years. You may have noticed my handiwork if you’re a fan of the Oxford comma or em dash. If you’ve been reading Product Talk for a few months, you probably remember that […]
This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits
I love working as a discovery coach. I work with dozens of teams at several companies spanning many industries. I coach each team—a product manager, a design lead, and a tech lead—for three months, working with them virtually week over week. During that time, we focus on developing their research skills (e.g. conducting customer interviews, […]
3 Best Practices for Adopting Continuous Product Discovery
It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the industry books, they attend the popular product conferences, and they follow all the leading blogs. They’ve got this. And they aren’t wrong. Most product teams […]
The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments
One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively. Without a strong background in research methods, it’s hard to know how you […]
