It’s easy to think you already do continuous product discovery. Most of the teams that I work with come into coaching thinking that they don’t need help. They’ve read the […]
The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments
One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on […]
Why You Are Asking the Wrong Customer Interview Questions
I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” […]
How to Take Notes During Customer Research Interviews
For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call […]
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In […]
Ask About the Past Rather Than the Future
At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had […]
How To Develop Your Active Listening Skills
Have you ever found yourself disagreeing with someone about what was said? Perhaps you and one of your coworkers watched a user interview and you walked away with two different […]
5 Steps For How To Develop Empathy
Empathy made my list of Top 7 Traits of a Good Product Manager. So let’s take a look at what it is and how to develop it. As we learned […]
