A quick note before we start: If you are interested in investing in your customer interview skills, please check out this short, practice-based course. I recently asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate in her answer. She said, “Fit is my number one factor.” That […]
How to Take Notes During Customer Research Interviews
A quick note before we start: If you are interested in investing in your customer interview skills, please check out this short, practice-based course. For those of you following along, I’ve been conducting interviews to understand the life of a product manager. If you need to catch up, you can see my initial call for […]
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
A quick note before we start: If you are interested in investing in your customer interview skills, please check out this short, practice-based course. Last Wednesday I put out this call to product managers to participate in a research study about the life of a product manager. I am overwhelmed by the response. In the […]
Ask About the Past Rather Than the Future
A quick note before we start: If you are interested in investing in your customer interview skills, please check out this short, practice-based course. At SXSW this year, I met a startup founder, a former fitness trainer, who was about to launch an online business offering personalized gym workouts. I liked that he had first-hand […]
