The opportunity solution tree helps visualize all the work that goes into continuous discovery. Instead of relying on someone else (like a coach or leader) to tell them what to […]
Bringing Order to Chaos: Using Opportunity Solution Trees in Everyday Life
If you’re a product person, you’ve developed a set of skills that help you in your job. You know (or you’re in the process of learning) how to identify opportunities, […]
Sourcing Opportunities: Unlocking the Power of Opportunity Mapping
The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or […]
Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed
What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an […]
Product in Practice: Mapping Opportunities at trivago
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. […]
Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
There is no single right way to do continuous discovery. I can’t emphasize this enough. Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including […]
Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)
Just like many aspects of continuous discovery, there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees […]
Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market
Hi there, Product Talk readers! We can’t wait to share our latest Product in Practice with you. For this story, we spoke with a product team leading the Digital Hotels […]
