Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Customer interviews are one of the most impactful […]
The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past […]
Tools of the Trade: Finding People to Interview Before You Have Customers
The foundation of continuous discovery is weekly touchpoints with customers. These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. […]
Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup
Founders have all sorts of reasons for starting companies. Sometimes it’s because they’ve personally experienced a pain point and want to address it. Sometimes they’re dissatisfied with what’s available on […]
Product in Practice: Learning to Interview Continuously
It’s no secret that Product Talk is built on the foundation of continuous discovery. Yes, all of the content we create—whether it’s this blog, the Product Talk Academy courses, the […]
Tools of the Trade: Recruiting Customer Interview Participants
When it comes to continuous discovery, there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the […]
Sourcing Opportunities: Unlocking the Power of Opportunity Mapping
The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or […]
Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. […]