When it comes to continuous discovery, there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the […]
Sourcing Opportunities: Unlocking the Power of Opportunity Mapping
The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or […]
Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. […]
Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?
Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no […]
Product in Practice: Automating Customer Interview Recruiting at Zonar Systems
Not having enough time is one of the main reasons people say they can’t interview customers every week. And this is not just an empty excuse—most product people’s calendars are […]
Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?
The product trio leads discovery. But this doesn’t mean that other teams aren’t involved. Being thoughtful about product discovery means staying on good terms with others throughout your company. You […]
Ask Teresa: What Are the Best Customer Interview Questions?
We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. Find […]
Ask Teresa: How Do You Select Customers for Customer Interviews?
Welcome to the next installment of Ask Teresa, the column where I address common questions about continuous discovery. If you’d like to see the other posts in this series, you […]