Last updated June 4, 2018
Welcome to Product Talk!
I strongly believe that service providers have a responsibility to collect, manage, and use data in a responsible way. Read on to learn about Product Talk’s data policies.
For Product Talk Readers
If you read Product Talk on the web or via an RSS reader, know that I use Google Analytics to track usage data. However, I do not collect any personally identifying information. All of my Google Analytics data is anonymized.
If you aren’t familiar with Google Analytics, all this means it that I know how many people visited each page, I get some navigational cues (e.g. a visitor visited this page and then this page), and I can see what terms people searched for. I don’t know who you are, what you individually read, or what you searched for. I only get anonymized numbers (e.g. 50 people visited this article, a person visited this page and then this page).
I use this data as feedback on how well my writing resonates with you. If an article gets a ton of pageviews, then I consider it helpful. That’s it.
For Product Talk Subscribers
If you choose to subscribe to Product Talk via email, then I store your name (if you provide it) and your email address in MailChimp. MailChimp also keeps an activity record for you. This means that MailChimp logs every time an email is sent to you, whether or not you opened it, and whether or not you clicked on it. I use this activity data to understand how well an email performed. I occasionally use this information to troubleshoot email deliverability problems. For example, if you email me and tell me you didn’t receive my last newsletter, the first thing I’m going to do is look up your MailChimp profile and see if the email was sent to you.
I also use groups in MailChimp to segment my readers. For example, I have a group for Product Talk subscribers who are also coaching clients or Product Talk readers who are also course students. I use these segments to try to minimize the number of emails that I send to everyone. I have a full inbox and I suspect you do, too. So this is an easy way for me to get the most relevant content to the right people.
I also use MailChimp groups to track experiments that I run. For example, on this blog post, I offered an experiment design template in exchange for subscribing to Product Talk. If you subscribed from that blog post, I track that on your MailChimp profile. I use this data to track how effective that offer was at growing my mailing list.
If you subscribe to my list, I send three categories of emails:
- An email containing the full copy of that month’s blog post.
- A monthly newsletter that includes product-related resources that I enjoyed that month.
- Occasionally (< 1 / month), I send an email promoting a new course or workshop that I am teaching.
You can subscribe or unsubscribe from any of these categories at any time by updating your email preferences. There is a link to do so in every email that I send. There is also a link that allows you to unsubscribe from all emails included in every email that I send.
Product Talk Webinar Registrants
If you register for one of my webinars and you opt in to receive offers about learning opportunities related to the webinar topic, I’ll add you to that webinar mailing list. That mailing list is used to promote courses and workshops related to that webinar. You can unsubscribe from this mailing list at any time.
I use MailChimp to manage this list. I store your name (if you provide it) and your email address and MailChimp tracks your email sends, opens, and clicks.
I use Zoom to host my webinars. Zoom tracks your registration details, how long you participated in the webinar, any questions, comments, or poll responses you submitted during the webinar, and how engaged you were during the webinar. Zoom tracks engagement by measuring whether the Zoom app window is in focus while the webinar is playing. I use this information to gauge how successful the webinar was.
Product Talk Course Students
If you enroll in any of my paid courses, you are added to the course mailing list. I use MailChimp to manage this list. I store your name (if you provide it) and your email address and MailChimp tracks email sends, opens, and clicks on your profile. I send a welcome email (the day you purchase) and a welcome reminder (three days later) asking you to complete some pre-work. Throughout the duration of the course, you will receive a weekly email outlining the course materials for that week and a final wrap-up email when the course ends. You can unsubscribe from this mailing list at any time.
If you enroll in one of my free courses, you are added to the course mailing list. I use MailChimp to manage this list. I store your name (if you provide it) and your email address and MailChimp tracks email sends, opens, and clicks on your profile. The cadence of emails will vary depending upon the course. You can unsubscribe from this list at any time.
I use Teachable to deliver course content. Teachable tracks your logins and your progress through the course.
For all students (free or paid), I also store your course start date for each course that you enroll in on your MailChimp profile.
Product Talk Coaching Clients
If you are a coaching prospect or client, I may keep notes on our conversations in my contact management system.
Once you become a coaching client, I collect the names and roles of all team members and the name(s) of the team’s manager(s). Throughout the coaching engagement, teams share their work with me via a shared Google Drive folder. I also record our coaching sessions and the recordings are stored in Dropbox.
I keep the shared Google Drive folders and the Dropbox recordings for up to 90 days after the end of my engagement with the company, unless otherwise specified by our service agreement. These files are confidential between me and the team being coached and will never be shared with anybody else (including other members of the client organization). If team members choose to share these files with other members of the organization, they are free to do so.
Coaching recordings are only used in two instances:
- A member of the team misses a session and wants to catch up by watching the recording.
- As a coach, I sometimes review sessions to improve my own coaching skills.
For Everyone:
I will never sell your data to a third party. I believe you own your data and thus are the only person who should be able to decide who gets access to it.
I believe strongly in the “right to be forgotten” as outlined in the European Union’s GDPR. At any time, you may email me at teresa@producttalk.org and ask that all information about you be deleted. I will delete everything that I can barring any limitations of the tools that I use.
For coaching clients, I may not be able to delete your information if I am still engaging with your parent company (my client) and they want to keep the information. In this instance, the company owns the data, not the individual. However, I will do my best to satisfy both parties.
That’s it. If you have any questions or concerns, please feel free to email me at teresa@producttalk.org.
Cheers,
Teresa Torres
Product Discovery Coach
Product Talk
