Do you have too many competing priorities?
Do you have a hard time deciding which feature requests matter and which can be safely ignored?
Does your company chase after the “idea of the week”? Or get caught up by whatever your competitors are doing?
These are all clear signs that you might need to take some time to define your product vision.
The following resources will help you get started.
What You Should Clarify and Communicate as a Product Leader
This article outlines the 9 components of a clear vision:
- An Inspiring Vision Statement
- A Strong Mission Statement
- Core Values That Differentiate
- Knowing Your Audience Better Than Anyone Else
- Explicit Guiding Principles
- Clear User Experience Metaphors
- Knowing What You Will Never Do
- A Viable Business Model
- Knowing What Success Looks Like (and How to Measure It)
What a Clear Product Vision Looks Like
This article walks through a crisp example of a product vision. Use it to understand the nuances of each section.
Why Most Product Teams Don’t Define a Clear Vision
For those of you who have made it this far and are thinking to yourself, this is all pretty straightforward, take a few minutes and try to commit to paper or bits, clear definitions for each of the nine components. It’s harder than it looks. Most teams don’t take the time to do it and their products suffer as a result. This article covers some of the common pitfalls.
Have you made it through each of these articles and still have questions? Do you need help putting these ideas into practice. Teresa offers one-on-one coaching and private workshops to help teams clearly define their vision so that they can execute better than ever. Send her an email to learn more.