Most product managers know that your product should do one thing well.
If you do one thing well, your customers will know exactly when and why to use your product.
If you do one thing well, you have a hope of being the best at what you do.
If you do one thing well, there’s a chance that your customers will rave about you.
And yet, I’m guessing you spend most of your time defining features. New features rarely help you get better at the one thing you should be doing well.
Do you even know what that one thing is?
If not, stop everything you are doing and figure it out. Nothing else matters.
If you know what that one things is, clear your roadmap of everything that doesn’t help you get better at that one thing.
What’s the one thing your product does well?
Helen Shaughnessy (@CoolProdExp) says
So true, Teresa! The clarity on the one thing you do well allows a product team to be clear on what problem is solved for customer as well as what kind of customer has that problem. With that knowledge the marketing team can focus on specific market segments with clear and targeted messaging.
Teresa Torres says
Exactly, Helen! It results in a better product and a stronger message in the market.