I love this post, Do You Care More About the Customers or the Competition?, by David Meerman Scott on Web Ink Now. Take a minute. Go read it.
Everywhere I’ve worked, people on my team have been obsessed with the competition.
Every day they read about who is getting funding, who is getting written up in TechCrunch, and who is launching the latest and greatest.
Until a competitor has traction, I really don’t care.
It’s not about what your competition is doing. It’s about about what your customers are doing.
If your customers start using your competition, by all means, pay attention to your competition.
But if your customers don’t care, neither should you.
It’s simple. Focus relentlessly on your customers and you’ll do fine.
How do you focus on your customers? Do you care what your competition is doing?
[…] It’s just one quote, but it packs a strong message. Very similar to what I write in Ignore the Competition, Pay Attention to Your Customers Instead. […]