Does this sound familiar? You spend weeks researching a problem. Your team whiteboards multiple solutions. You user test each one. You build the best one. And despite great feedback from […]
How to Write Product Requirements Iteratively
You have an idea. You write it down. Maybe you sketch it on a white board. You talk to some engineers. You write user stories. And away you go. You […]
Build Knowledge by Expanding on Previous Hypotheses
In the last post we ended by concluding that the results of many A/B tests lead to further questions. This is a good thing. Let’s take a look at how […]
How To Run an A/B Test
Now that you are measuring open, click, and conversion rates for your emails, it’s time to look at how to improve them. Let’s talk about A/B testing, sometimes called split testing. Far […]
Measuring The Success Of Product Emails
We’ve discussed why you should send product emails, how you can design emails to convert, and how you can ensure your emails get delivered. Today, we’ll look at what you […]
The Awful World of Email Deliverability
It’s not enough to just design a good email template. You also have to put in the work to make sure your email gets delivered. Fortunately, there are a lot […]
Designing Product Emails That Convert
We’ve already established that sending product emails is absolutely necessary. So let’s take a look at how to design product emails that convert. After all, ineffective product emails aren’t much better […]
Are you sending enough email to your users?
I know. Email is dead. Everyone is Facebook messaging, texting, and tweeting instead. So why am I asking about email? Because when it comes to products, email is far from dead. […]
