A common question we get is, “Do API teams need to do discovery?” My short answer is yes. But I realize to effect change in the industry, I need a […]
Avoid This Common Organizational Transformation Mistake (And What to Do Instead)
Is your organization kicking off or in the midst of an organizational transformation? Are you shifting from outputs to outcomes or working to adopt the product operating model? If you […]
Ask the Community: Tracking Opportunities Not Related to Your Outcome
When you conduct story-based interviews every week, you quickly begin to collect a range of opportunities. And while some of these opportunities might be related to your current outcome, that’s […]
Join 4 Upcoming Events on Continuous Discovery with Teresa Torres in March 2025
I’m hosting a lineup of free events this March! I’d love for you to join one. March 10th & 26th: Product Discovery Discussion Sessions for Senior Leaders I’ve been hosting […]
The Impact of Working in a Product Trio
I was scrolling through my LinkedIn feed and a post caught my eye. It read: “Marketing owns defining the ideal customer profile.” And then went into details on why. A […]
Is Your Organization Ready to Adopt the Product Operating Model?
Many companies are either starting on or in the midst of an organizational transformation. Their goal is to adopt the product operating model (as described in Marty Cagan’s book Transformed) […]
Making Continuous Discovery Work for You: The SPICEY Approach
At the beginning of a new year, we’re often excited to make improvements and change our ways of working. “This is the year when I’m going to adopt continuous discovery,” […]
Let’s Connect in 2025: A Look at the Year Ahead
Welcome to 2025! As we kick off a new year, it’s time for my annual letter. For the past several years, I’ve used my annual letters to reflect on the past year, […]
