Welcome workshop attendees!
I had a great time spending the day with you exploring the public transit case study. I’ve collected the many resources I mentioned throughout the day here. If I forgot something, please send me a reminder. As I mentioned, I love geeking out about product discovery, so if you have questions or just want to share some thoughts, please don’t hesitate to stay in touch.
Thanks,
Teresa
Workshop Resources
Workshop Slides:
The slides will be emailed to you by the Mind the Product organizers. Feel free to share them with your teams and to reference them regularly. However, please do not share them publicly.
Product Discovery
Why Map the Challenge
- Product Managers, Level Up Your Problem Solving Skills
- Why You Aren’t Learning as Much as You Could From Your Experiments
- Why Drawing Maps Sharpens Your Thinking
- The Path to Better Product Decisions
Conducting Interviews
- Are you a product manager? Let’s Talk.
- Why You Are Probably Interviewing the Wrong People (And How to Fix It)
- How to Take Notes During Customer Interviews
- Why You Are Asking the Wrong Interview Questions
- Ask About the Past Rather than the Future
External References
- Blank, S. (2013). The Four Steps to the Epiphany
- Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
- Dewey, J. (1910). How we think.
- Jonassen, D. H. (1997). Instructional design models for well-structured and III-structured problem-solving learning outcomes. Educational Technology Research and Development, 45(1), 65-94.
- Kromer, T. What Type of Lean Startup Experiment Should I Run
- Osterwalder, A. (2010). Business Model Generation
- Patton, J. (2014). User Story Mapping
- Reis, E. (2011). The Lean Startup
- Weick, K. E. (1998). The attitude of wisdom: Ambivalence as the optimal compromise. Organizational wisdom and executive courage, 40-64.
